UXDI RETROSPECTIVE PROJECT II

Redesigning the IA and content strategy around an experience for users of an online retailer.

THE PROBLEM/OPPORTUNITY-

With large retailers like Amazon breathing down their neck, smaller retailers have to make some changes to keep up! Your e-commerce retailer is looking to design a new version of their site.

My opportunity was to design should meet the goals of the users (represented by the 3 given personas), the goals of the retailer, and its existing brand. Your designs should be tested by users and follow IA heuristic best practices.

As I was provided with 3 Personas and 90 products specific to your retailer.

Choosing an additional 10 products, for a total of 100 products.

‣ Comparing the current Paragon site; and highlighting key elements of strengths and weaknesses.

Pencil sketching and ideation of design thought development and site maps

‣ summary and synthesis of methods, findings, and the design these activities lead to

‣ A coherent structure and narrative as opposed to simply responding to prompts one-by-one

‣ What went well?

I think a big part of what went well for me was being able to get the big picture

‣ What did I learn?

I think I really took a lot from this project in many different aspects. But this project really opened my eyes to putting myself in the perspective of the stakeholders- there current standpoint; of where their company is in the current moment, and where the company is looking to go; while still upholding and maintaining what it had been built from in the first place. I have been continuously trying to find my particular approach of understanding of the UX design process- as well as applying a heuristic analyses- as I express my research and thought processes through wire frames and sitemaps.

I was pretty pleased and satisfied by learning sketch — and applying my abilities to create a clickable prototype.

‣ What do I want to do differently next time?

I really want to work on turning my design aesthetics tremendously more minimal. I found myself getting distracted by busy space and not allowing the proper ‘white’ space portray through my design. This

‣ What still puzzles me? And, what is my plan to address this?

WHAT YOU’RE TURNING IN

‣ Your Retrospective should include a supporting materials:

‣ Notes from user interview

‣ Sketches (rough and final)

‣ Photos of you (and your users) in action!

‣ Description of what you found most surprising.

‣ Explanation why was the project of interest / important

‣ What are the next steps that you would take / recommend that others take if this project

continues?

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