Week 2 Day 1: The Design Process
What makes a Design “Good’?
Education, Medicine, Design- Your job as a designer, what you are doing and how you want to save the world. The idea that you could do that.
Dieter Rams’- Ten Principles for Good Design.
Steve Jobs followed his designs- and created his.
What is Good Design- IS INNOVATIVE
-Technological- doesn’t just use technology just to make technology.
-Good design accentuates a products usefulness: if it is designed well it emphasizes the designs usefulness.
-Products with a good aesthetic enhance the well-being of those who use them.
- ”Only well-executed objects can be beautiful.”
Makes a product understandable- you don’t need directions because it was designed well.
Good design is Unobtrusive
-Something has to be shipped-someone has to be paid.
-Products are not works of art
-Design should be neutral
-Leave room for the user’s self-expression
Design is HONEST
- You can’t make something thats bad good.
- -You cant make a cheap product feel expensive
- Don’t try to manipulate the user
- good design doesn’t change
- trends go out of style
- -focus on the fundamentals if you want design to last : well design products that work; have an intent , have a purpose.
Everything we do is validated through user research and testing.
Is environmentally friendly
-designers have a responsibility to the environment
-design can minimize waste and pollution
-(this was an innovative concept at the time)
Is a little design as possible
-if you are a good designer, you rarely get credit- its already assumed that things work perfectly in the beginning.
‘Keep it Simple Stupid.’
Is it Good Design? — Most Likely along the lines things are going to fail.
Is Innovative — Makes a product Useful — is Aesthetic — Makes a product Understandable — Is unobtrusive — Is honest — Is long-lasting —
Is thorough down to the last detail
-Is environmentally friendly
-Is as little design as possible
Good design is long lasting; while bad design is not.
It’s not just about building screens, its about using experience- going further in-depth.
Example of Good Design: GOOGLE CARDBOARD
Experience virtual reality in a simple, fun , and affordable way.
Defining the Design Process.
“Art is a noun, and design is a noun and also a very. Art is a product and design is a process.” — Paul Rand
You can have a good product but design is the process of getting there.
Investigating through Agile Sprints:
Agile Lean Cycles- THINK, CHECK, MAKE
Lean is the process: Concept- Prototype- Validate Internally- Test Externally- Learn from user behavior- Iterate & Repeat.
Waterfall Methods: Discover-Time, Budget, People — Locked into a Business structured timeline.
Discover -Business Requirements
Design -Technical Design
Develop -Coding & Testing
Test- Client OK & Launch
Once you go down a step- you cannot go back. MUST release on that date. Software development they are called bugs. Purely because it works; not that it is usable, smart.
Discovery and design comes from the approval of the client- one of the problems with waterfall is that it does not account for the unknowns.
Introducing: The Double Diamond Process Model
Explore ideas refine ideas, after diverge, feasibility review- can we actually do this? Create brief- this is the thing we are doing then we develop it- develop the concept- and then drive home for delivery.
-Define project constraints
-Define the scope of the problem being addressed
-Ideate design solutions
prepare production assets
We always start with the WHY?
The Golden Circle — Why, How, What
Every single person, every single organization on the planet knows what they do, 100 percent. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? As a result, the way we think, we act, the way we communicate is from the outside in, it’s obvious.”
“People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.”
THE FIVE WHYS
-We need a bigger share button
-People aren’t sharing the documents they create
-People are nervous about sharing
-They’re not sure who will see what they share
-We don’t tell them who will see what they share
-We don’t have that data in our system.
Find the CORE route of the essential problem- peeling back the layers of the onion to get to the good stuff. Not just thinking about the user; no not forgetting the user but thinking about the business model.