…g a critical, emotional point and curating that experience. Easter eggs certainly have their place, but we’re talking about tapping into moments that are already emotional for our customers and designing experiences with that in mind.
“Design for delight is our number one weapon in attaining growth, and there is no number two.”
Ultimately, YG2D is born out of the pain and struggle of figuring out what I was supposed to do in life, what matters. It is my battle with everything being meaningless and everything being so totally precious, all at the same time.