Best Practice guide for Sabo Skirt
Two fashion-forward Aussie best friends decided to capitalize on the growing popularity of fashion blogging and social media influencing a few years back, just as Instagram was starting to take off. They trusted their passion for fashion and invested in Sabo Skirt, which is now an incredibly successful women’s clothing brand in Australia. Their Instagram account has 1.6 million followers, and I will present the best practices to maximize engagement and keep up an increase in followers.
One of Sabo’s distinguishing characteristics is the social media popularity of its owners, Thessy (157k followers) and Yiota (188k followers). Both of them share intimate details about their life on social media, which creates deep and emotional relationships with their followers, many of which are potential customers. The recognizability of Thessy and Yiota is important to note because it makes a world of a difference for Sabo’s account.
The power of a familiar face
Posts featuring Thessy and Yiota, either together or separate, tend to reach upwards of 6-10k likes. People engage very well with this content probably because they recognize the girls in them. Not only do they recognize them, but they probably are invested in their vlogs and daily posts, driving them to like the post. This is key for Sabo Skirt to realize because they can capitalize on their two most valuable resources, for free! No model booking necessary. Mentioning “co-owners” in the caption is also important because it helps the audience recognize the faces behind the brand.
IG TV
There is also a lot to be said about the importance of utilizing Instagram TV. People love to see pictures of clothes they may buy, but watching a video on how the clothing flows and fits with women can really push a potential customer towards a buy.
Both of these videos give the audience a look into Sabo Skirt in motion. With over 10k views, you can just imagine the kind of influence that comes as a result. These videos do great with a minimal caption, because the videos speak for themselves. They are also ad-free, which skill lab says is key to maximizing the user experience when it comes to marketing a product.
Featuring influencers
It is also key to sprinkle in a very popular influencer every now and then. This can result in that influencer’s fans to like the post. Tagging a celebrity-esque influencer like Alexis Ren (13.2m followers) in your post can bring your brand a lot of clout. Sabo Skirt should feature more top level influencers and align their brand with the prestige these collabs make.
Revolve, another clothing brand, often features big-name influencers. The caption does not have to be long, it should actually be as short as possible so that the main thing that pops out is the name of the influencer. Revolve recently featured Camila Coelho (8.3m followers) on its page, and received 46k likes. Their posts receive 4–10k likes on average, so Sabo should realize the power of investing in a great influencer to feature on their page.