What is happiness? Well, it’s definitely a subjective term. I was curious to see what I would find if I searched, “Define: Happiness” on google. Google defines happiness as, “the state of being happy”. The state of being happy is also dependent on the person. What I acknowledge as a happy state or activity another might find miserable or depressing. Let’s say person A feels happy when she is working out, person B however feels happy when he is home reading books. These two people have their own meaning of happiness. One person’s meaning of happiness is not better than another’s.
As an undergraduate I double majored in psychology and philosophy. Philosophy was actually going to be my minor, but it became my second major once I fell in love with the different philosophical theories at my disposal. Being the first person in my family to go to college and earn not one but two bachelors was a tough but rewarding experience. There were many sleepless nights with more cups of coffee consumed than words written for a paper. There was coffee to get me through those early morning classes, there was coffee to get me through those long lectures, anyone who knew me knew where there was me there was coffee.
Once I graduated, my plan of going straight into a master’s program did not pan out. Instead, I was working at the same retail job that I had been working at while I was an undergraduate. I kept applying to master’s programs and new jobs, but I never heard back, or if I did, the news was not good. I began to get discouraged. You see, I was not a slacker in college. I had a 3.8 GPA and I graduated with the highest honors possible (summa cum laude). In my mind, I had a plan of how I wanted my life to go in order to be happy. I wanted to obtain my Bachelor’s, then go on to my master’s, and eventually my PhD. From there, I would then get a steady job, get married, and have kids. Happily ever after, right? Eh, not really. I focused so much on my plan that I forgot about my happiness. I found myself working at a job I was not very fond of, and not losing my sense of purpose. One day,. while looking for jobs online, and not finding anything that interested me, I told my friend, “I just don’t even know what I want to do with my life any more.” He replied, “Well, what makes you happy?” Right away I replied, “Coffee! I should start my own business!”, not thinking much of it. He agreed. “You should, and you can incorporate philosophy, since you love that too.” It actually sounded like a great idea. I could enjoy two of the things that brought me happiness. I then remembered one of my past courses on different philosophical theories of happiness, and how interesting the course was. I thought to myself, there must be many others who are struggling and in the same predicament as me. I could share with others what makes me happy, and then share a few interesting theories that challenge them to discover what makes them happy.
Kudaimonia: Coffee that redefines what happiness means to you.
Happiness in every cup. Each one of our speciality roasts are inspired by some of my favorite philosophers. Here’s a brief overview of the theories I incorporated:
Antisthenes: if we learn to want next to nothing we can achieve happiness. He declares that we must practice self-discipline and control indulgences. If we do not want anything we will not be self-absorbed in all the materialistic objects that we do not possess, but instead be grateful for all that we do have. (Cynicism)
Aristippus: the only good is positive pleasure, and pain is the only evil. He asserts that all feeling is momentary, therefore we should indulge in all things we find pleasurable and avoid all things that cause us pain. (Cyrenaicism)
Socrates: believed that only people with self-knowledge could find true happiness. According to Socrates, happiness is accomplished when you live a life that is right for the soul. Happiness is not derived from external or physical conditions, such as wealth or bodily pleasures. A virtuous person acting in accordance with wisdom achieves happiness.
Aristotle: happiness is not a state but an activity. He questions what is the telos (purpose/ end goal) of a human being? An individual can only fulfill their telos and be a moral and happy human being within a well constructed political community. The community brings about virtue through education and through laws which prescribe specific actions and prohibit others.
Epicurus: happiness is the attainment of a state of tranquility and freedom from fear, as well as the absence of bodily pain. Epicurus recommended an ascetic lifestyle, noble friendship, and the avoidance of politics. (Epicureanism)
Marcus Aurelius: you have power over your mind accordingly you have power over your happiness. Life’s happiness depends on the quality of your thoughts. We cannot control external events but we can control how we react. (Stoicism)
Kudaimonia: The Roasts
Antisthenes- Light Roast
“Learn to want next to nothing”. Our light roast coffee is smooth and crisp. With hints of cinnamon and high levels of caffeine you will need nothing else to get you through the day.
Kona Coffee: Arabica Coffee originated from Brazil. Hawaiian Kona is often recognized as one of the world’s best coffees. Kona is bright, aciditic, displaying a mellow body. This light roasted blend features notes of buttery macadamia nuts, mocha, and coriander.
Aristippus- Light/Medium Roast
“Happiness is pleasure”. Our light-medium roast coffee is all the pleasure you need. The warm flavor of the medium roasted beans lingers on the tongue as the smooth and crisp flavor of the light roast takes over.
Ethiopian Yirgacheffe: Ethiopian Yirgacheffe is known for its great complex flavor and aroma, which features floral notes as well as lemon and tea. This blend has a light to medium body and are spicy and fragrant.
Socrates- Medium Roast
“Live a life that is right for the soul”. Our medium roast coffee is warm and inviting. On the first sip you will taste the beans best flavors that are brought out through the caramelization process. This roast has a balanced flavor, aroma, and acidity that will put your mind and soul at ease.
Zimbabwe Estate: Zimbabwe Estate from the region of Chipinga has a chocolate and sweet aroma and bright acidity. This blend is full of body with a chocolatey sweet flavor that features notes of wine and wood.
Aristotle- Dark Roast
“Happiness is not a state but an activity”. Our dark roast coffee is full of body and flavor. This bold cup with a hint of spice will have anyone up and ready to complete any day to day activities.
Colombian Supremo: Colombian Supremo blend is full of bold flavors including honey, cherry, traces of tropical fruits, sugar cane, and chocolatey sweetness. Its aroma is citrus and fruity with hints of spice. Our Colombian Supremo is a balanced, vibrant and satisfying coffee with a smooth finish.
Epicurus- Dark Roast
“Happiness is the attainment of a state of tranquility and freedom of fear”. Our very dark roast coffee is mellow and luxurious on the tongue. Notes of dark chocolate engulf every sip. After this cup you will feel autonomous and ready to take on whatever life throws your way.
Mocha Java: Mocha Java is a blend of Arabian (Yemen) Mocha coffee and Indonesian Arabica coffee. The clean and bright smoothness of the Java compliments the lively and pleasant wildness of the Yemen mocha. The rich and earthy notes are balanced by the sharp fruitiness with a vibrant finish.
Marcus Aurelius- Espresso
“Happiness is having power over your mind”. Our espresso gets you focused and in control. The richness of the espresso awakens the mind. With every velvet sip notes of dark chocolate break through and leave you ready to conquer anything.
Guatemalan Antigua: Guatemalan Antigua is full of body. The flavor palate of this blend includes caramel sweetness, orange citrus, and chocolate. Antigua also features the nutty flavors typically found in other coffees from this region.This pairing of heavy and light qualities results in a coffee that is both fulfilling and refreshing.
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