Readability must be your #1 content priority

Why unreadable content is the literal worst, and what to do about it.

Y’all. I’ve got something stuck in my craw.

Unreadable content. It’s everywhere and it’s out of control, especially in the B2B space.

Just Google “consulting” and you’ll see what I mean. Sorry FTI Consulting Capital Markets Communications, but you invested in paid search and now you’re my example.

FTI Consulting Capital Markets Communications professionals serve as trusted advisors to board of directors and management teams at companies of all sizes and at every stage of growth . Our teams consist of senior-level investor relations counselors armed with sector, financial research and digital expertise in every major financial market in the world . With an in-depth understanding of what the investment community wants and needs, blah blah blah blah. Blorg.

Did you catch any of that? No? It’s not your fault. Our consulting friends aren’t smarter than you, they’re just rocking that hot B2B trend: totally overwrought sentence structure.

We can easily chill it out. Here’s the same info at a manageable 9th grade reading level.

We’re trusted advisors to companies large and small. Our investor relations…