Storytelling in marketing

Your point 9, “Pixar’s award-winning formula”, was actually devised by playwright and improviser Kenn Adams. It’s called the Story Spine. And there’s a final important sentence: “And, ever since then…”.
See — scroll down to “Building Stronger Stories With 7 Sentences”. In the comments, Kenn Adams explains how he came up with the structure.
And see Kenn’s blog post, “Back to the Story Spine”

A single golf clap? Or a long standing ovation?

By clapping more or less, you can signal to us which stories really stand out.