3 Things I Learned From Conducting International Field Research

Last week, after a 2-hour long presentation, and 3 posters summarizing all our learnings we successfully Marie-kondoed our massive project about future mobility delivering meaningful learnings that sparked real joy to our client, and finally finished our 9-month long project.

In this project, our team did field research in Shanghai, Tokyo, Barcelona, and San Francisco in 40 days. Being a service designer in a strategic design firm, conducting research in other countries is the most exciting part of my job. Listening to the stories of people from different cultures can be so fascinating, plus, we get to travel the world.

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