Brand
On Pokemon GO’s Sudden Rise
David Byttow
562

Hard to imagine it would have the same success without a decade’s worth of die-hard fandom, story continuity, universe evolution and game releases. So, so SO disappointed with the execution of PGO and its product narrative. Could have been way more exciting in both capture and combat mechanics. Could have acknowledged the nuances and Pokemon individuality that have been introduced with each generation. Instead it looks like it’s been branched off of Pokemon Snap.

While it pretty much captures the tagline “Gotta catch ’em all”, it doesn’t very well speak to the core stickiness of the universe, which is just investment in a team and strategic combat (even though it’s relatively shallow).

Poop.