Pursue Your Desire, Not Your Passion (There’s a Difference)
Brianna Wiest

Brianna, I agree with some of what you say here but disagree that “passion is a fleeting push” and that “passion is blinding.” Passion comes in may forms and drives many people and companies for years. For example, Elon Musk and SpaceX and Tesla. Elon’s passion for enabling reusable rockets and more affordable space travel/service is what keeps on driving the successes at SpaceX. If that passion within him and the company waned over the years, the results would suffer. The same is true for electric powered cars and Tesla.

There are thousands, if not millions, of people and companies that keep their passion alive day in and day out and these are the people and companies we are attracted to and want to do business with. Why? Because passion for what you do is infectious and it propels others to want to join in and support you. Tom Peter’s Passion for Excellence and many other books over time have summed up why companies that keep the passion alive continue to thrive. The moment that passion dies is when relationships, companies and ideals cease to work and prosper.

I recently attended the San Diego Comic Con on business and the passion that these comic fans have for the genre and brands is incredible. This passion is what propels hit comics, movies, TV shows not their desire to be that superhero or character. It’s these fan’s passion that has them shelling out thousands of dollars to create costumes, buy tickets and get hotel rooms to attend Comic Con. Passion can become blinding but true passion is never a “fleeting push.”

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