Rihanna Just Changed the Game… Again. Fenty Skin Launch Party Has Entered the Chat!
“Fenty Skin is skincare uncomplicated.” — the Fenty Fam.
Rihanna recently unofficially launched Fenty Skin, a groundbreaking universal skincare brand for all. She’s pioneering the marketing game yet again. If that wasn’t enough, her and her team hosted an interactive digital launch party that might’ve just changed the game forever. Things Rih did: that!
The official launch date of Fenty Skin is this Friday, 7/31/2020.
The creative vision and execution of this entire project were seamless in enhancing the user experience and really including the consumers within a space that they usually wouldn’t be. One thing (above many) that the Fenty team has been able to achieve since Day One is building a brand identity that really resonates with consumers and makes them feel seen. You can chat with the Fenty Skin team on Twitter in real time, be a part of the skincare conversations and almost always get your burning questions answered.
The Fenty Brand, though young, feels like that one friend that always hypes you up and has your back and you never have to question their loyalty no matter how popular they get. Even as a massive conglomerate, they’ve mastered the ability to make consumer-company interactions feel like one-on-one conversations with your girls that would never steer you wrong. See where I’m going with this?
From a digital strategy perspective, Fenty yet again sets the tone for all other brands to follow. By cultivating a virtual reality, consumers have the opportunity to party with Rihanna and actually be a part of the history. In the uncertain times of COVID19, being able to seamlessly and safely celebrate the launch without missing a beat is just another part of the digital revolution being televised. Where most brands are seeing a setback, Fenty is seeing opportunity — in fact, that’s been their mantra all along since the launch of Fenty Beauty. Fenty prides itself on inclusivity rather than exclusivity and it definitely feels like your group of ride or die friends. We can anticipate seeing brands take note of the shift and make their best attempt to duplicate or mirror this VR experience. Fenty is in the lead, as usual, of kicking off our new normal.
So anyway, back to the party! Do y’all remember the days of playing the Sims on a desktop computer or creating an online persona on sites like IMVU? I know y’all are familiar with Grand Theft Auto! Well listen, Fenty Skin’s digital Launch Party last night merged all of this virtual nostalgia and brought it in with a bang, 2020 style. The Fenty Skin team gave us all the feels of our 2010 online presence with an amazing summer launch party in a way that’s never been done before. From the cocktail bar to the dance floor, you’re likely to see yourself or Rih on the floor at any given moment. Let’s read the rooms, shall we?
As soon as you pull up to the party, you hear the music jumping from outside and the good vibes pouring in. Security lets you into the door and then let’s you wander off to explore. Make sure to be on your A-game though because who knows, you might even run into Rihanna.
The Fenty Skin Spa
What really screams skincare more than a spa? The Spa Room was so good, it made you forget you were at a house party! The spa was super peaceful and had all of the Fenty Skin Start’rs to put them to action and see what the benefits are really all about. It’s one of those spaces that once you go in, you never wanna leave. If I could stay in the spa all day with Sean Garrette, I most definitely would!
The Cocktail Bar
The cocktail bar was such a vibe with signature cocktails and CYO recipes to download at your leisure. The ‘Barbados Cherry Spritz’ was my personal favorite. If you aren’t 21 you wouldn’t be able to get into the bar, not even at the virtual party. Drink responsibly!
The Dance Floor
This is where the action was happening for sure! The DJ had a fly mix on the ones and twos and everybody was dancing and having the time of their lives. The virtual chat room + virtual dance floor were a dynamic combo. People were partying all night! Rihanna was on the dance floor turning up and brought some special guests like Lil Nas X to party it up too!
The pool was the last stop for the party and was off limits until the end. The Fenty Skin product placement was lit in the yard. Besides, what summer party is really complete without swimming?
The Photo Booth
The selfie cam was one of my favorite touches and definitely something I had to partake in because let’s be honest… if you didn’t take any selfies did the party even happen?
Overall, Fenty Skin is out here doing the damn thing and changing the game like Fenty always does. Allowing everyday people to be involved in the launch party reminds us yet again of their commitment to universal excellence. I’m willing to bet that brands are going to jump on the bandwagon of maximizing virtual launches almost immediately. We partied all night and we had the time of our lives, a good skin care routine with the Fenty Skin Start’rs is exactly what we need for that post-party pick me up. The best part is, if you didn’t grab your Fenty Skin with the early access link, you definitely had an opportunity to grab them while you were at the party. It’s going to be an interesting and exciting experience watching brands take note of the digital marketing shift and follow suit. Make sure to grab your Fenty Skin products exclusively at Fentyskin.com this Friday, 7/31. Happy self caring!