Kenneth C. BatorPrevent a “Hijacking” of Your Planning SessionI recently had the distinct pleasure of interviewing Dr. Rhoberta Shaler for my podcast, Cool Culture Corner. During the show we talked…Aug 30, 2018Aug 30, 2018
Kenneth C. BatorThe Power of ThreeIt seems as though in many cases in life, three is the magic number. Three outs away from winning the game. A three-egg omelet for…Jun 13, 2018Jun 13, 2018
Kenneth C. BatorImage, Experience, and More of the Right BusinessThe B+C+S Formula I use with every client is far from complicated, especially if that business consistently applies the principles. What I…Jun 6, 2018Jun 6, 2018
Kenneth C. BatorHow to Build a Transparent Culture in BusinessSince becoming a published author, one of my favorite activities is connecting with fellow thought leaders. One of my most recent…May 30, 2018May 30, 2018
Kenneth C. BatorWhat Do People Think of When They Associate with Your Brand?Associations are powerful brand drivers. They can be a strong linchpin for your image or a looming black cloud. Brand associations, in…May 23, 2018May 23, 2018
Kenneth C. BatorAre You Selling a Product or an Experience?Periodically I am asked how my Branding the Experience training applies to product marketing. My answer is almost always “the experience is…May 16, 2018May 16, 2018
Kenneth C. BatorImage, Experience, and More of the Right BusinessThe B+C+S Formula I use with every client is far from complicated, especially if that business consistently applies the principles. What I…May 11, 2018May 11, 2018
Kenneth C. BatorExperience Trumps ServiceLast year I had the opportunity to interview Dave DeFazio, Partner at StrategyCorps, after a spot-on presentation he gave. I say it was…May 2, 2018May 2, 2018
Kenneth C. BatorPlease Try to Understand Before…Patience isn’t one of my natural virtues. Fortunately, I have developed it as a common practice with my clients throughout my career —…Apr 25, 2018Apr 25, 2018
Kenneth C. BatorTrust MonetizedThose that have read or listened to my content, such as Cool Culture Corner or Branding the Experience, know that I am a big fan of the…Apr 18, 2018Apr 18, 2018