Congratulations on self-publishing your book. In today’s book marketplace, self-publishing no longer carries the stigma it once had. It is considered as valuable as traditionally published books. (Traditional: The author signs with a literary agent and the agent secured a publishing deal). The differences with self-publishing are time and money…

I have worked with countless startups over the past 10 years, some were hugely successful, others got their feet wet but moved on to another concept. Many of these early startups would state that they need PR but they were not sure if they afford it ? Most entrepreneurs know…

Many of the indie films our team at KBC Media have successfully represented had limited budgets. How can a small budget film garner media without spending thousands each month on PR? Quick Steps Tell your story. Whether your film is a documentary, sci-fi, romance, thriller or action film, your film synopsis has…

Launch a Successful PR Campaign — Many start-ups do not have a budget for retaining a PR agency. Hiring a professional PR team may guarantee coverage through their media connections. However, if there are no funds at the launch, then you can take action to conduct your own DIY PR campaign. 1: The initial step is…

A Step by Step Guide Step 1 The first question: what is the theme and do you have content ideas? If you have an expertise in business, tech, start-ups, entertainment, marketing, sports, food/ nutrition, self- help, weightless, fitness, dating and more, then your podcast can brand you as an authority expert. …

Do press releases work? Are they worth the effort? Do they get results? These are questions my team and I at KBC Media get asked quite often by our clients. My response: A press release can be a great marketing and an SEO tool publicity. How they work: Press releases are informative and objective pieces that are newsworthy and are circulated in PR wires for pickup…

Appearing on a broadcast interview can make many people apprehensive, especially if you are a novice. I have personally trained many clients how to ace and conquer that interview with a few easy steps. …

Your digital press kit should include key information to garner extensive press coverage. Many clients request our agency to assist them with the design of the digital press kit, but it can be achieved in-house. Digital Press Kit: Backgrounder: Include an overview of your company or service Add any new press announcements/ press…

Below are PR tips to assist you/ your company to build solid relationships with the media if you choose to do your PR in-house. …