From Fun Feature to Daily Essential: AR for Consumer Engagement & Retail

with L’Oréal, NIVEA, Nestlé and more

Kathryn Bloxham
Oct 8, 2019 · 2 min read

Augmented reality (AR) is today being used by a growing number of companies to build consumer engagement and enhance the experience of customers. As with any novel, yet undoubtedly powerful technology, businesses are scrambling to maximize its revenue-creating potential, incentivized by the prospect of developing the much vaunted ‘killer app’. Accordingly, many benefits of AR as a means to increase consumer engagement have become apparent in recent years; consumer marketing can be drastically enhanced, being rendered immersive, exciting and personalized, while the ability to monitor engagement data in real-time offers the possibility of refining the customer journey to increase enjoyment of an experience and maximize customer engagement with the brand.

Despite initial success, for those few who have crossed the threshold and are creating working AR projects to drive business engagement, questions still remain about overall adoption, increasing awareness and measuring ROI. To explore this and more, VR Intelligence ran a live webinar, ‘AR for Consumer Engagement & Retail — From Fun Feature to Daily Essential’. They were joined by Michael Haddad (Augmented Beauty US Director, L’Oréal), Jasper Krog (Senior Global Digital Innovation Manager, NIVEA), Max Andaker (Digital Innovation Manager, Nestlé Silicon Valley Innovation Outpost), Cathy Hackl (Enterprise Director, Magic Leap) and Terry Schussler, Director, Immersive Technology, Deutsche Telekom).

Get access to the full webinar recording here to explore the following:

· A glance at the current state of phone-based AR content and implications for industry growth

· Why is retail a leading segment? What opportunities and challenges still exist for retailers?

· Where are consumers using AR now, and how will they look to use it going forward? What impact will 5G have?

· How are both phone-based and wearable device OEMs looking to capitalize? What tech improvements are needed for improved UX?

· How can we increase AR awareness & adoption and what does the future look like?

Get access to the full webinar recording here

This webinar was run in association with VR Intelligence’s upcoming VRX Conference & Expo, taking place December 12–13, 2019, at the Hyatt Regency San Francisco Airport Hotel. Expecting more than 600 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, VRX is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive, innovative experiences. More information can be found on the website: https://events.vr-intelligence.com/vrx/, or please contact Kathryn directly.

Kathryn Bloxham
Events Director & Head of Innovation
VR Intelligence / VRX
+44 (0)207 375 7567
kbloxham@vr-intelligence.com

Kathryn Bloxham

Written by

Head of Innovation at VRX — #VRX2019 (Dec 12–13, San Francisco) http://events.vr-intelligence.com/vrx

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