FOR IMMEDIATE RELEASE
truth and Vans Introduce Innovative Designer Kevin Lyons
[RALEIGH,NC][FEBRUARY 11, 2016], Artist Kevin Lyons made a new kind of contribution to the truth campaign, a part of the Truth initiative against tobacco. As youth smoking has become more of an issue, truth has expanded its brand to include the voice of the people.
Lyons created a mural piece in Raleigh, NC. The mural featured positive thoughts from the youth around the world discussing what it means to live tobacco-free. His artwork ties with the “Finish It” truth campaign.
Partnering with Vans and truth, Lyons’ artwork was then transferred to a limited-edition shoe. The $60 shoes became available in Vans and Journeys stores nationwide on January 20.
“Kevin was passionate about doing something that represented those that are being affected by these smoking issues and it’s been great to see his vision come to life,” said Lyons’ representative David Gangler. Lyons is a well-known artist, thanks to Vans and the Truth Initiative.
truth is a part of Truth initiative, a national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. truth is known for its effectiveness in reaching a well-rounded audience about the negative effects of tobacco. The organization is known for broadcast commercials and public service announcements.
“We are all about exposing the tobacco industry for what it really is. We don’t want to watch the death statistics and youth interest in smoking rise; we want to stop it from happening,” said truth representative Allen Hearty.
Lyons’ partnership with Vans and the truth organization is one example of how a vision can become reality and help change lives.
When sharing his thoughts about this partnership, Vans representative Jordan Airington said, “Lyons work was fresh, innovative, and genius. With his art and the truth organization’s strong outreach, this move was great for us and is sending all the right messages.”
Contact Info
Name: Erin James
Company Name: EJ’s Promoters
Phone: (814)-324–9078
Email: ejpromotes@yahoo.com