krista cavenderFrom Impressions to Impact: Can Brand Success Be Measured?Your logo may be slick. You’ve got your website dialed in. The ad campaigns operating to perfection. But how do you really know if your…5 min read·Jul 22, 2023----
krista cavenderThe Ultimate Rebrand Checklist For Your Redesigned LogosIn today’s fast-paced and ever-evolving business landscape, rebrands have become an inevitable reality for staying relevant with customers…7 min read·Jul 22, 2023----
krista cavender8 Common Branding Mistakes Small Businesses Make and How to Avoid Them…your brand is not just your logo or name, it’s also your values, personality, and promise to your customers.16 min read·Mar 30, 2023----
krista cavenderOne logo can’t do it all — How having multiple logo variations can improve your brand’s image.Don’t be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and…5 min read·Feb 11, 2023----
krista cavenderUnlock Your Brand’s Secret Sauce: Find Your Brand ArchetypeWhether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping…6 min read·Jan 1, 2023--1--1
krista cavenderBring Brand Recognition to Life: How Small Businesses Can Benefit From Having a MascotFor years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is…7 min read·Dec 14, 2022----
krista cavenderHow To Pick a Brand PaletteWhen choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to…6 min read·Nov 16, 2022----
krista cavenderBrand Strategy, Brand Identity, and Logos — How are they different?Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the Democratic National…5 min read·Oct 20, 2022--1--1
krista cavenderTo Rebrand or Refresh? Which should you invest in?Whether you decide to pull the trigger on a refresh or a rebrand you should never do it “because I’m tired of it.” Your brand is an…6 min read·Aug 11, 2022--1--1
krista cavenderStarting up? Why you should build a Minimum Viable Brand“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their individualized…13 min read·Jul 5, 2022----