Bin juice. It’s a horrible phrase for a horrible thing. It is the putrid liquid that forms in bin bags as the waste created by everyday life rots. It is the effluent from leftover food and packaging. It is the waste created by waste. You rarely notice it. Then occasionally a bag splits and at the bottom of the bin, you smell it, then you see it. Bin juice; the effluent that escaped.
There is another type of effluent that escapes from time to time. It comes from the so-called provocative opinion pieces published and broadcast by popular media outlets. It masquerades as respectable, sometimes even reasonable, straightforward honesty. Its proponents purport to be people who understand the people. They’re only telling us what ordinary people — just like them — really think.
Occasionally, the pretence of respectability slips. The bin bag splits. The effluent — the bigotry, hatred or ideological zealotry — appears. Whether it’s Katie Hopkins retweeting praise from a neo-Nazi or Donald Trump mocking disability, the hatred that has been festering seeps out.
Every time it happens, we should say what these utterances are.