users
jack dorsey says,
they’re humans
call them customers
empathy is more than
building products
people will pay for
design should be
dead simple
so they don’t [have to] think
about using
click here to learn how
to create a “hook”
a viral loop
a digital dependency
the new obesity epidemic
comes free on the app store
candy crush loop’s hard, then
very easy
trapping you between anxiety
and boredom
so each time you think “i’m done”
you crave more
instead of touching people for our dopamine hits
we touch the sapphire glass in our pockets
we’ve found an easier dispensary
one that’s “free” but we
pay with our attention
with our preferences and purchasing intent
with the bits that reduce us
to age, gender, interests
and they give us our doses
in little bytes
just enough to satisfy
to keep us coming back
to keep that monthly-active-user count
up and to the right
do you like watching your likes get high
or do you prefer the buzz of comments
the blue glow that puts you to sleep
the first thing you take when you wake up
because for companies, success is
how likely are you to recommend X
to a friend?
just give it a try
i found this new thing
you’re gonna love it
it’ll make you feel good
loneliness is modern withdrawal
minus the sweating
minds searching for connection
downloading at 50 megabits per second
and if our brains on sugar look like our brains on crack
then i wonder what they look like on facebook
let me google that.
