47 Marketing Tools I Use (and You Should Try) to Kick Major SaaS As A Marketing Director
A few weeks ago I did a podcast interview inside my Jeep parked outside the Plug and Play Tech Center in Sunnyvale.
I had to.
It’s the only quiet space available at a startup accelerator 📈.
Plus my Jeep has air conditioned seats, so it’s not a bad place to have a conversation.
Okay, back to what you came here for:
You wanted to know what tools I was using so you could cherry pick your favorites off the list and kick some SaaS yourself.
The 47 marketing tools I use to kick major SaaS with are…
- G Suite — For doing everything (email, calendar, storage, docs).
- Google Analytics — For measuring everything.
- Statsbot — For quickly getting Google Analytics data in Slack.
- Google Tag Manager — For pain-free website tagging.
- WordPress — For an all-in-one platform to manage blog posts and comments.
- Qualaroo — For creating surveys and putting them on a website.
- Timezone.io — For coordinating meeting times with my distributed team.
- SEMRush — For doing keyword research and tracking my search rankings.
- BuzzSumo — For finding viral content and online influencers.
- Ahrefs — For reverse engineering competitor sites and discovering content opportunities.
- Sumo — For converting site traffic into leads.
- Campaign Monitor — For creating and sending automated email campaigns.
- FollowUp.cc — For never forgetting to follow up with someone.
- Mail-tester — For making sure my outreach emails don’t end up in a spam folder.
- Canva — For putting together simple designs and illustrations.
- Hemingway App — For making my writing as smooth as possible.
- Grammarly — For cutting out my shitty grammatical errors.
- ProfitWell — For tracking company growth and financial numbers.
- Ecamm — For recording FaceTime and Skype calls.
- Trello — For organizing my team’s workflow.
- Slack — For chatting with my badass coworkers 24/7.
- Skype — For chatting with my freelancers and vendors.
- Zoom — For having video meetings with my distributed team.
- Buffer — For scheduling the bulk of my social media posts.
- Instapaper — For saving articles I want to read or reread.
- Clearbit — For finding anyone’s email address.
- MozBar — For getting quick SEO insights on different web pages.
- Toggl Button — For keeping me on task when I’m well-caffeinated.
- Noisli — For staying focused with an amazing selection of ambient noises.
- Soapbox — For creating video demos that capture my face and screen at the same time.
- Wistia — For hosting videos and measuring their engagement.
- BuiltWith — For figuring out what different websites are built with.
- Submit.co — For finding where to get press coverage.
- Unsplash — For using stock images that don’t suck.
- Drift — For chatting and converting website visitors in real-time.
- Giphy — For finding the perfect gif for the perfect moment (like the Major Pain one above).
- Zapier — For MacGyver-ing different tools and apps together.
- Sketch — For designing anything and everything.
- Unbounce — For creating and testing lead gen pages.
- 13” MacBook Air — For dominating the SaaS world.
- iPhone 6s — For staying connected when I’m not on my laptop.
- TapeACall — For recording phone calls directly from my iPhone.
- Greenhouse — For tracking the recruiting process of new talent.
- Draw.io — For putting together simple diagrams and flowcharts.
- Eye Dropper — For grabbing the exact colors from a webpage or image.
- Five Minute Journal — For exercising my gratitude and keeping me sane.
- Annotate — For capturing screens I need to markup or share.
👊 BOOM! That’s all 47 tools I use on a regular basis.
Are there any tools you think I should try or add to this list?
Do me a favor then…
P.S. — If you want to see more product recommendations you should really check out my collections on Product Hunt 😺.