This is the perfect mic-drop article: A common-sense analysis of a kind of pseudoscientific marketing exposed to millions and understood by only an enlightened few. Kevin, if I wrote this article, I’d say to myself, “It was all worth it,” and immediately retire. I’m hoping you don’t — that you find more hogwash to expose. Not that I hope that there’s more hogwash; I just hope someone like you can hold it to account. I’m pretty sure there is plenty more hogwash. In any event, I’ll be following. Thank you.