Balázs KovácsinProdysseyWhat is product marketing?A few years ago, the term “product marketing” was pretty unknown, even though it has been with us for decades and helps many companies…Feb 11, 2020Feb 11, 2020
Balázs KovácsinEmarsys CraftlabBuild Compelling Messages Around Your ProductThe fundamental mission of marketers, especially product marketers, is to develop crisp and compelling messaging around the product they…Jul 4, 2018Jul 4, 2018
Balázs KovácsinEmarsys CraftlabHow to make an awesome product video with limited resourcesAs a Product Marketing Manager, my goal at the company is to increase the awareness of our recently launched products and features on the…Jan 25, 20181Jan 25, 20181
