Kristen DeyoinSmartBug Media4 Ways to Maximize HubSpot for a SaaS Business ModelSaaS marketing is not for the faint of heart. SaaS organizations are laser-focused on their ability to drive high volumes of sustainable…Jan 4, 2021Jan 4, 2021
Kristen DeyoinSmartBug MediaHow to Incorporate Your ABM Strategy into Your Virtual EventsEvents have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen Report , events…Nov 24, 2020Nov 24, 2020
Kristen DeyoinSmartBug MediaBridging the Gap Between Blog Traffic and Lead GenerationTurning your blog into a lead generation engine is no easy feat, but it is worthwhile and-better yet-completely achievable. In fact…Nov 17, 2020Nov 17, 2020
Kristen DeyoinSmartBug MediaHow to Boost Your Conversational Marketing Strategy with ChatbotsThe goal of conversational marketing is simple: help encourage a dialogue with customers quickly, seamlessly, and on a large scale. The…Oct 28, 2020Oct 28, 2020
Kristen DeyoinSmartBug MediaHow SaaS Marketers Can Prove ROI with Revenue AttributionI’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned: Our job is hard (yes, I said…Jun 25, 2020Jun 25, 2020
Kristen Deyo9 Ways to Use Customer Case Studies in Your MarketingWith so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them…Jan 31, 2020Jan 31, 2020
Kristen DeyoinSmartBug MediaHIPAA Compliance 101: Digital Marketing Strategies for HealthcareFriendly reminder: We are not attorneys and this should not be interpreted as legal advice. Please seek legal your own legal counsel for…Jul 5, 2019Jul 5, 2019
Kristen DeyoinSmartBug MediaThe Right Touch-Email Content Automation for Financial AdvisorsAt its core, the financial services industry is-and always has been-a relationship business. This client-advisor relationship is built on…May 8, 2019May 8, 2019
Kristen DeyoinSmartBug MediaHow to Improve Your Bank’s Local Google RankingBanks and credit unions alike need to implement digital strategies that will help them succeed in an increasingly competitive marketplace…Apr 17, 2019Apr 17, 2019
Kristen DeyoinSmartBug MediaWhat Role Does ABM Play in your Content Marketing Strategy?If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of…Jan 22, 20191Jan 22, 20191
