SaaS marketing is not for the faint of heart. SaaS organizations are laser-focused on their ability to drive high volumes of sustainable growth in a short amount of time … or else (*cue dramatic music*). In fact, it is estimated that even SaaS companies with an annual growth rate of 20 percent have only an 8 percent chance of surviving. Thus, hyper-growth is a prerequisite for survival.

However, starting a SaaS company is not the same as scaling a SaaS company. The hallmark of SaaS is the ability to identify the growth channels that are going to drive real results-fast…

Events have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy … and with good reason.

According to Alterra Group , 97 percent of marketers say that account-based marketing (ABM) has resulted in a higher return on investment (ROI) than other marketing activities. Thus, incorporating…

Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and-better yet-completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “ gained customers specifically through blogging .” So, how do you turn your blog into a lead generation engine? We’ll dig in below.

The Benefits of Business Blogging

For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging. …

The goal of conversational marketing is simple: help encourage a dialogue with customers quickly, seamlessly, and on a large scale. The better an organization is at facilitating this conversation-while removing roadblocks, answering questions in real time, and personalizing the experience-the closer that organization is in turning that visitor into a qualified lead. In fact, companies automating conversational marketing witness a 10 percent increase in revenue after a 6–9 month period .

Traditionally, companies have relied on things like Google Ads, social media, and email marketing to get messages out en masse in hopes of reaching their audience. With this method…

I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned: Our job is hard (yes, I said it!). SaaS marketers are increasingly being asked to connect their efforts back to revenue growth. Simple lead generation is not enough. Conversions are not enough. And yet, tying marketing efforts back to revenue is not always easy. In fact, 4o percent of marketing teams find proving ROI of their marketing activities to be their top challenge.

How can SaaS marketers set themselves up for success and tie every effort back to revenue? …

With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye, 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content.

Whether customer stories exist in PDF format, on their own landing page, or in video form, customer case studies give your personas what they yearn for…

Friendly reminder: We are not attorneys and this should not be interpreted as legal advice. Please seek legal your own legal counsel for all compliance matters.

For healthcare industry professionals and marketers, there is perhaps nothing as top of mind as compliance. Understanding healthcare marketing and the importance of complying with strict regulations and industry guidelines is a necessity for healthcare marketers.

But with 89 percent of consumers turning immediately to an online search engine when they’re looking to answer their healthcare queries, how can healthcare marketers leverage their digital footprints and social media channels to grow their patient base…

At its core, the financial services industry is-and always has been-a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: How do financial advisors make the shift from traditional to digital without sacrificing the trusted relationship built with their clients? The short answer: email marketing.

Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Why? Because email is proven to provide higher ROI than any other marketing…

Banks and credit unions alike need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Local SEO is one of the most important components of such a strategy. Why? Because approximately one-third of all mobile searches concern location. Furthermore, according to HubSpot, 18 percent of all local searches result in a sale within one day. So, how can banks put their best SEO feet forward and get themselves in front of prospective customers? Keep reading to find out.

What Is Local SEO?

Local SEO refers to the process of optimizing your digital presence for local search, or in other…

If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. In fact, in a survey conducted by the Digital Marketing Institute, it is estimated that 92 percent of companies consider ABM crucial for B2B marketing success. So, what role does ABM play in your existing content marketing strategy or how can you get started? Here are some tips to help you navigate the ABM waters and start using ABM principles in your current content marketing strategy.

Why ABM?

If you’re a B2B marketer, chances are you’ve leveraged…

Kristen Deyo

Marketing Strategist at SmartBug Media. Lover of all things digital, inbound marketing, vino, travel.

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