Bill Gates and Paul Allen- Marketing journey with Microsoft
Microsoft has become the world's 4th most prominent brand in the Technology sector. Bill Gates is the heart of Microsoft and long time playing the role of CEO. Gates gives his potential to create the world’s most high-rated Microsoft.
Microsoft was founded by Bill Gates and Paul Allen in 1975, 46 years ago in Albuquerque, New Mexico, US. Microsoft provides various types of computer operating systems and search tools.
After some years of Microsoft do partnership with IBM Microsoft gives them OS for their computers. Microsoft gave them a System and also started their alternative system on their profile. This is how Microsoft runs lots of systems and programs for their users.
Microsoft gives various types of “Windows” versions. Find the audience's problem with the version and give them a new version of their problem’s solution.
How they reach out it idea
Paul was passing on the street when he saw the news on the screen about the hurdle between electronic devices and software equipment. He got this news and ran towards his university friend Bill Gates.
he saw him news and told him about finding a solution to it. They both agree with this problem and find a way to solve it. They started a small startup in their garage and coded for some lines.
They gave solutions to people’s problems and got good feedback from them. They try to modify their code and give another version of their problem, in this way they find which one is best for getting people’s attraction.
First, they have no name but after they get Microsoft- soft different words and make meaningful words like “ Microsoft”.
They have no source for implementing new systems in their company so they associate and collaborate with others to get investment.
After some days Microsoft gave their first product for free “ Microsoft Office” And people gave positive responses to it. They have used it more and more till now because it is trustable and easy to use.
Microsoft version of the Operating System
- Windows version 1 to 6
- Microsoft Office
- XBOX
- Microsoft Azure
- Windows Vista
- Windows 7,8,9
- Outlook.com
- Windows 10,11
These are the products list of Microsoft Company.
In recent days Microsoft announced a Multi-billion investment deal with ChatGpt to develop Open-AI.
Marketing Journey of Microsoft
As you know Microsoft didn’t get success quickly, It worked hard and Saw lots of failure in its entire journey.
Throughout the 1990s, Microsoft faced several antitrust lawsuits from the US Department of Justice and other organizations over allegations of anti-competitive practices, such as bundling Internet Explorer with Windows.
In 2000, Microsoft expanded its gaming products including consumer products and the company also Produced cloud computing services like Azure Platform.
Microsoft getting so much success using slogans and campaigns like given below:
Slogans
- Where do you want to go today?
- Empowering Us All
- Your Potential, Our Passion
- Be what’s Next
- Empowering every person and organization on the planet to achieve more
Campaign
- I’m PC
- Empowering us all
- Surface Pro 3
- Do great things
- AI for good
- XBOX series X|S Launch
Microsoft’s Marketing Strategies Point
- Developing Innovative Products
Microsoft has always focused on developing innovative products because it helps users mostly like developing Windows upcoming versions to stay in the technical world.
- Building a strong Brand
Microsoft is always eager to know how much is brand value in the market. And also focused on developing high-quality products for consumers so they can never turn back to them.
- Focus on Customer Needs
Microsoft always looks for what their customer needs right now and take extra research on customers' needs and go for it.
- Investing in Campaign Marketing
Most people attract more to face ads and take a look into it again and again so Microsoft hardly believes in campaigns with fresh faces and Media screens. And investing in social media and email marketing too.
- Offering Free trial
Microsoft gives its potential customers to free trial of its every product before they buy. This way helps them to stand out in the market and increase the livelihood of consumers.
- Providing Excellent customer support
Microsoft provides customer support for the problem of installing or running issue. This built trust between the brand and the consumer. They provide In-store, Phone, and Online support.
- Brand Partnership
Microsoft has collaborated with a variety of different businesses to advertise its goods and services. For instance, to advertise its Windows operating system on its devices, the corporation has worked with businesses like Dell and Lenovo.
This way Microsoft Getting success to focus on consumers' needs and their interest in products. They build trust in creating campaigns and embrace new technologies.
