Ke ZhangStarting a business? Sales vs. Marketing InvestmentSo you have found a strong market need, built a solid product, and acquired a few clients. Now you want to grow the business, and you are…Feb 18, 2020Feb 18, 2020
Ke ZhangHow to Optimize Your Maternity LeaveI am on maternity leave! Sounding exciting, no? For many women, maternity leave is a wonderful time when they truly enjoy taking care of…Jan 21, 2020Jan 21, 2020
Ke ZhangHow to Fundraise — From SpainFor the past a year and a half, I have been heavily involved in fundraising for our startup Graphext. Navigating the VC space is…Oct 19, 20191Oct 19, 20191
Ke ZhangA Data Science Approach to Optimize Keywords for Your Google AdsIn 2018 alone, companies spent a shocking $116B on google ads.Oct 18, 20191Oct 18, 20191
Ke ZhangUse Data Science to Improve Your Digital CampaignsThe world of marketing has gone through a fundamental change with the rise of new digital media. Platforms like Google, Facebook…Oct 11, 2019Oct 11, 2019
Ke ZhanginTowards Data ScienceA Practical Guide to Apply People AnalyticsPeople Analytics is the new hype in the HR world. However, despite the fact that HR leaders talk about it enthusiastically, few company is…Sep 19, 20191Sep 19, 20191
Ke ZhangBuilding A Data Driven Culture — One Step at a TimeIn my last article, I argued for a case about democratizing data science. The article resonated with many people. And I was asked this…Sep 4, 2019Sep 4, 2019
Ke ZhanginTowards Data ScienceWhy We Must Democratize Data ScienceA few years ago I was running a B2B business within a multi-national from our headquarters in London. Our business was in decline, and I…May 28, 2019May 28, 2019
Ke ZhangTop Analysis for Your Customer Insights TeamMany companies have created customer insights teams to better understand their customers in a data driven approach. Despite the good…Feb 20, 2019Feb 20, 2019
Ke ZhanginTowards Data ScienceHow to Find Your Partner and Grow Your RelationshipValentine’s Day is arriving. Whether or not you will share this day with someone, you probably thought about how your ideal partner and…Feb 14, 2019Feb 14, 2019