“What should I do to get into design?”

Every designer has asked this question at some point and, despite what the internet says, the answer isn’t Photoshop/Sketch/CSS. In fact, it’s far simpler.

Observe everything.

Take a passenger’s point-of-view to your own life for awhile. What happens when we have the courage to close our mouths and open our eyes is nothing shy of amazing.

What’s the worst part of your commute?
Where do people congregate most at your office?
Was it immediately obvious how to open that door?
What makes your favorite restaurant so great?
How do first dates interact at your local bar?

Only when you allow yourself to see how things really are can you be free to see how they could be.


Keaton Price is a product designer and creative director. He also leads a product design team at WeWork.