
…izzy innovation, correlation, and automation, we will still face the same problem we’ve always had: The more personal and intrusive the profiling, the more effective the ads, which also creates greater opportunity to manipulate and control. When that’s powered by machines and algorithms that no one understands, the underlying tension won’t change — but the stakes will be higher.
…ial media influencer who posts branded content that appears more authentic than typical advertising. This will also become become algorithmic and automated, perhaps leading to nano-influencers getting automatically paid nano-amounts whenever an algorithm spots them sharing brands with their small number of followers. If you happen to be wearing a pair of Doc Martens in a photo that’s shared by 100 people, for instance, you’ll receive 15 cents.
We will also have to decide what to do with the data of the dead. It’s estimated that there will be more dead people than living ones on Facebook by 2065. Should their data be part of the complex algorithm that helps work out other people’s preferences?