And what you can do about them

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Struggle, but don’t suffer


An answer to the three questions that plague lean startups

Photo by Andrew Neel on Unsplash

This is a short-form post. Go here for the extended version (with examples, extra tips, and more detail).


An answer to the three questions that plague lean startups

Short on time? You can find the short-form version of this post here.

Keegan Cooke

Associate Director, Center for Entrepreneurial Studies, Stanford Graduate School of Business.

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