I’m a digital marketer who specialises in Facebook & Google Ad Words. I love helping people understand how they can grow their small business into their dream.

Mar 1, 2016

How To Get Facebook Likes. Part 1

8 Likeable Ways to Get More Likes On Facebook

1) Social Media Plug-ins
So you’re getting some traffic on your webpage or platform you sell products on (Etsy etc)

First you need to build your audiences; that means getting more Likes on Facebook. A great way to do that is to leverage the traffic and audience you’re already receiving on your website. In order to build a larger audience on any social platform, you have to connect with your current one.

One solution? Add social media plug-ins for Facebook to your website orEtsy page. In doing this, you’re encouraging your current ‪#‎blog‬ audience or other website visitors visitors to connect with your company on another platform; most likely one they’re already spending time on. By directing them to your Facebook brand page, they are able to get to know your company on a more personal level and receive additional content (whether that’s blog posts, premium content offers, etc.) that may be of interest to them. (if your website is a Wordpress site — just do a search under plugins. There are hundreds out there)

And finally, you’ll also get more likes! By having Facebook plugins in various locations on your website, you page will not only receive more likes, but as your organic likes grow (i.e. not paid likes), your engagement rates will also increase.

2) Facebook Ads
It’s no secret, Facebook continues to strengthen and refine their algorithm, making it more difficult to gain organic traction with your followers. We bet you’ve noticed a downward trend in your engagement over the past few months too. Frustrating, right?

Unfortunately (or not depending on how you look at it), the time has come where you need to give in to Facebook advertising. If you’re stubborn, like me, this may not come easily. I like to think I can do anything organically on social media, but the truth is when you pay to broadcast your message, it will reach more people. Which makes sense; it’s in Facebook’s best interest to help your ads perform well so that you continue to spend more money on advertising!

But don’t give up on your organic efforts completely. All I’m saying is just let a little paid advertising into your heart to help augment the hard work you’re already doing.

Facebook Ads are a great way to target and tailor your content for optimal engagement (which ultimately means more likes). With paid advertising, you’re able to target based on:

Location
Demographics
Interests
Behaviors
Connections
And custom audiences
Additionally, there are also different types of ads at your disposal.

Looking for more Page likes?
Use Page Promotion to build your audience by encouraging people to like your Page. People who like your Page will also see your most engaging content (and hopefully like those posts).

Looking for more Page post likes? Choose to boost specific posts to increase engagement and push it even further. This allows your posts to have a better possibility of showing up in your followers’ News Feeds. You can also expand the audience for your post to engage even more people.