An idea is born
Arik Budkov is a father of three. During one summer vacation, his wife and he became aware of an incident at the school their children attend. A child from one of the classes was subject to ridicule from his peers through the social media. Although the school had intervened and addressed this particular incident, after graduating elementary school, the child uploaded evidence of each hurtful message he had received on Facebook. As his page spread throughout the community, parents and teachers were shocked by the way children were treating this boy. After discussing the issue amongst their family, Arik and his wife understood that at this day and age it is virtually impossible for parents to keep track of the constant flow of messages children send and receive. They thought the solution to this problem has to be a technological solution — an application to monitor virtual content and combat cyberbullying. This was the start of Keepers.