There can be little doubt that initial coin offerings (ICOs) have made some significant waves in the world of investment and business funding over the last 18 months. And it can be quite lucrative too; a recent report from venture capital firm Mangrove Capital Partners revealed that blind investment in every ICO to date, including the failures, would have generated an average return of 1,320%.
Such astonishing figures show why so many institutional investors are turning to ICOs and cryptocurrency these days, but, in a world that has also seen plenty of failures, all that glitters is not gold. In many ways, ICOs are no different to raising funds from a VC. The investor looks at the product, the market opportunity and assesses whether they are going to make much return on investment (ROI). However, a significant difference is the fund distribution; in the ‘old’ world, funds will often be made available in smaller tranches, based on certain performance thresholds. …
Last week, MobileBridge Momentum was one of the sponsors of the Blockchain Summit Crypto Valley in Zug. Only a few miles from our office in Cham, in the Theater Casino, nestled on the shore of Lake Zug, the ‘crème de la crème’ of all things blockchain gathered to discuss the future of blockchain in the Crypto Valley. And, as one of the leading global locations to support all things blockchain, it didn’t disappoint! In a young industry, blockchain and crypto conferences, conferences can be hit and miss, but the organising teams from Inacta and Lakeside Partners delivered a top quality event. Zug showed its global leadership position by discussing the maturing role blockchain plays resolving some real business issues across the world. Topics ranged from the application of blockchain in various industries such as Insurance, Banking and Real Estate, to forward looking panels about the future of blockchain technology and mining. Most importantly, in my opinion, was the attention that was paid to how best to support blockchain fulfilling its global promise; how do we position blockchain, how do we support blockchain start-ups and what is the governance model around this? …
We are proud of our new Momentum platform. We believe it will reinvent marketing and turn how brands have traditionally approached it upside-down. It’s that rarest of beasts — something where all parties involved come out smiling.
On the one hand, the consumer is rewarded (with cryptocurrency) for their data, creation of content or introduction of new potential customers into a company’s ecosystem. And on the other, the marketer has opened up new and better opportunities to drive more revenue and they understand exactly what they are paying for to get this contribution.
But how can we bring this to life to show how Momentum could work in practice? This will hopefully do just that — meet Sophie. …
In 2012 a Harvard Business Review article boldly declared ‘Marketing is Dead’. Here we now are, six years on, and while marketing still exists they can be little doubt that is has got harder and harder, and will continue to do so.
The HBR article cited three main reasons why traditional marketing was dying:
Most of us have used a loyalty card at some point in our life. Many of us may even have a wallet or purse, bursting at the seams with them. But it would seem that they are on their way, with consumers losing interest and the stores themselves looking for new ways to engage and retain customers. This was highlighted in the UK recently, when supermarket giant Tesco said that it was cutting some of its loyalty card (the Tesco Clubcard) rewards. Some customers did complain, and Tesco backtracked a little, delaying the cut until later in 2018.
But really it was symptomatic of a wider trend, where plastic loyalty cards are outdated. Aldi and Lidl, the UK’s two fastest-growing supermarkets, do not have loyalty cards. Customer loyalty to one supermarket is rarer than it was, and the concept of being ‘rewarded’ with points does not fit with the way modern consumers shop. …
Few would dispute the importance of data in modern marketing. Understanding a user’s profile and their buying behaviour, both historic and current, can be important indicators for future activities. It can allow companies to target consumers with relevant content and promotions and build customer experiences that really suit the customer’s needs and preferences. The more relevant data is available, the better the user journeys can be shaped, and the better targeting can take place.
However, consumer data is sensitive and unfortunately commercial organisations are not always able to build or maintain the necessary trust required to convince consumers to share their preferences. Data storage not only needs to be correct, companies need to be transparent on how they use the data and the data stored needs to be correct. …
The concept of ‘value’ in business and marketing is an interesting one. Obviously in certain instances it can be measured in cold, hard cash but there are other measures too, and what one company sees as valuable another will disregard.
Over the years, we have continuously tried to capture the concept of the ‘value’ that we bring to our clients:
• What is the value of converting someone from a visitor to our store or website, into a buyer?
• What can we earn extra when a consumer comes to our store, rather than let them shop solely online? …
It was a real pleasure to be hosted by Marc Bettinger for an AMA session with the Altcoins Switzerland community. The AMA will be published in full on the website of the Bitcoin Association Switzerland, but for now — here’s an early version ;-)
The Swiss based project MobileBridge/Momentumtoken is doing a Token Sale in
March. This is a blockchain and crypto-token based marketing automation platform
that enables companies to reward their customers and supporters with
At Thursday the 1st of March Founder Eyal Oster and CEO Kees de Vos have been in
our Telegram channel to answer all questions from the community regarding this
project (Names of community members are…
On Thursday 15 March, the Hammer Team (www.hammerteam.ch) are hosting a small, casual event to share our plans in the blockchain and crypto-currency space with you.
With Hammer Team companies always at the forefront of the latest technology and innovation, it is no surprise that blockchain is a hot-topic at the Hammer and our first ICO is a fact. Soon, MobileBridge, a mobile engagement platform provider and Hammer Team investment, will launch its token sale.
Ariel Luedi, former CEO of hybris and Founder of the Hammer Team, will start things off and give you an insight into Hammer’s ambitions in crypto and blockchain. He will be followed by Kees de Vos, MobileBridge CEO, who will provide an overview of the Momentum ICO. Last, but not least, we will host an interactive Q&A session designed to give you first hand insight in the world of ICOs and token sale events, as well as the opportunity to buy tokens before they go on sale to the public. …
As our ICO is progressing, it is fascinating to get feedback from people. Every time you present the project, you are challenged, questions are asked, and it makes you think more and more about your own project; how to improve it and how to anticipate these questions in your next pitch. Online the feedback can be even stronger. Often bolstered by their online anonymity, people don’t hold back with their opinions of ‘what’s good’ and ‘what’s bad’.
Interestingly, the range of potential token buyers is broad; from die-hard crypto nerds (in the positive sense of the word!) that are looking to implement their vision of a better internet and better technology options, to first time, personal or institutional buyers, hoping to make a (quick) financial gain. As a result, the opinions on what is perceived to be a ‘good’ ICO and what is not, vary wildly, and are of course down to each person’s preferences and intentions. Which made me think; ‘what would make a ‘good’ ICO for me?’. Despite having put the materials together for our own project, I had never stepped back and structured it, so it was an interesting exercise. I am certainly no specialist, but this is what I came up with. …