11 Visitor Recording and Session Replay Tools: An Overview
Visitor recording and session replay tools enable businesses to record, save and replay the interactions their visitors have on their website. While there is some controversy regarding the use of these tools and the privacy issues they present, they have certainly proved themselves capable of providing digital marketers and UX teams with deep insights into the user experience of website visitors.
So how do they work exactly? Visitor recording and session replay toolsrecord visitors on your website as they click, scroll, type or navigate across different web pages. By analysing the recordings, users are able to identify weak spots; an awareness that helps them optimise their website accordingly.