Optimising the online customer journey: for eCommerce websites
Aug 25, 2017 · 1 min read

It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
In this blog, we will take a closer look at what the online buying process looks like for eCommerce websites, including customer behaviour as it relates to purchasing and the different online funnels in which you can capture these visitors and make them your customers. We’ll also provide you with tips on how to use online customer feedback to optimise the online journey.
