How to Discover Future Customers
Do you have an amazing idea for a future business but do not know how to discover potential customers? Here are a few tips to help reach out to and find who your customers are.
Send out Mass Surveys
Whether through social media or reaching out to people through email. Discovering what people like will only better the idea of a startup business you have in mind. Ask questions like: “What are your common interests?” or “What social media platform do you use daily?” This can help you understand how to reach a wide range of potential target markets. Once you find a large group of people, start narrowing it down to reach a group of common interests.
Discover Competitors and Research Who Their Target Market is
By spying on competitors, you can better understand what campaign strategy works the best to reach a certain target market. Determining what brings their customers in the most and what does not can help save time in failure and succeed more. After all, you will be entering the competition in an effort to reel in the customers they are producing.
Learn How to Talk to Customers
When having a conversation with a potential customer, focus on connecting to them as a person rather than trying to sell your product off the bat. Understand what their interests are and determine ways that the product will help make their life easier. Building a deeper connection will build the buyer's trust in the product without the risk of failure.
Using Social Media
Putting in extra time on social media helps broadcast your idea through geological, demographic interests, and browsing activities. Becoming a smart social media user shows other users that your business is all about customer happiness. This means answering questions as soon as possible, strategizing relevant posts, and reposting cool articles with similar actions. Being a smart social media manager improves customer connection and retains a higher number of customer returns.
About John Austin
John Austin spoke on April 19, 2022, in Raleigh on the topic of ‘How to Take an Idea and Find Out Who Your Customers Are.’ A little about John, he spent most of his career at tech startups, and then from 2012 to 2022 was at the NC IDEA Foundation responsible for their mentoring programs (NC IDEA LABS and NC IDEA MICRO), and worked with hundreds of founders during that time. He retired in February 2022 and now spends some time coaching early-stage startup founders.
After discovering John on Linkedin, I reached out in hopes to start a conversation about how I can better myself as a business owner. I made sure to ask for some of his personal pointers on ways to connect human to human with customers since I could not attend his meeting in Raleigh.