It sounds easy, but I can tell you it’s not, because the contact between the storyteller and the story listener is what makes a story come to life. This will require you to practice and think about what your story is about, to which audience, and most importantly with what emotional appeal. If there is one thing I learned and must live by, it’s that people will forget what I did and what I do, but people will never forget how I made them feel.
Instant Impact Even though our style guide isn’t fully launched (yet!), I’ve already seen changes in our team’s productivity and communication. Why? Because at its heart, a style guide is a tool to better communicate. When communication is clear, productivity improves.