Why is Milk in the Back of the Store?
Russ Roberts

Ice cream is usually in the front of the store, and the giant freezer aisles in general don’t seem to fit your hypothesis about favoring the back.

It seems pretty obvious that the staples and “must-have” items are spread around the far left, far right and far back of the store to get as much foot traffic throughout their stores as possible. The model works, and people buy things they didn’t intend to buy along the way, so people who structure their layouts this way have a margin advantage over people who would put those items in the front of the store. This is why there is no competition doing it differently.

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