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The first article in this 2-part series discussed the framework for the DXO Toolkit I created. In this second article, I will walk through a case study illustrating how I used the framework on a project.


In the past 3 years, the world has talked about diversity a lot. It’s a term that has become more accepted in our schools, businesses, and governments. So much so that many companies now have Diversity and Inclusion (D&I) programs. They’ve hired D&I program directors to help them understand ways they can create workplaces that are more representative of their customers and their communities.

Too often we only talk about diversity, ignoring disparity. But why is that? The answer is simple. Diversity is easier to discuss. Most people can get behind the idea. Most conversations about diversity focus on the…


Photo by Christina Morillo from Pexels

Releasing new products into the world is both fun and exciting. For most product teams, researching, designing, and building these experiences generates a lot of interest and support. Everyone wants to be a part of the new stuff, because that is the innovative stuff, right? Hmmm, nope.

Ok, I set you up there. So it isn’t always building something entirely new. Sometimes it is completely overhauling an existing experience using new frameworks and new technologies. Or maybe it's redesigning the visual experience from the ground up. That’s innovative, right? Well, maybe.

I know, I know. I set you up again…


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We’re looking for articles, case studies, best practices, tools, processes and unique perspectives on product, design, technology, entrepreneurship and diversity & inclusion.

How to Submit an Article

  1. Send your draft or link to a published article to contribute@fraqtl.com. We don’t accept submissions in any other format. In addition to you story, send us a link to your LinkedIn profile and a 1–2 sentence bio about yourself.
  2. We will review your submission and determine if it is a good fit for our publication within 1–3 business days. If accepted we will add it to our queue to be published.
  3. We asked that all published articles remain…


“What have you done for me lately, Eddie?”

Eddie Murphy, Raw

The skit from Eddie Murphy’s “RAW” concert is hilarious, but a lot less funny when you are dealing with a one-sided relationship IRL.

If you’re over the age of 12 you’ve likely experienced a relationship that feels like it was solely based on what you can do for the other person. You know, the kind where you are the one compromising all the time and the other side never seems to reciprocate. Maybe there is an obligatory “thank you” tossed out here and there, but nothing genuine or heartfelt…


Last week, I discussed how each of us has our own unique combination of skills and life experiences that make us well suited to serve others in our own way. This week I’ll show you a tool I created to help me figure out what those unique opportunities look like for me.

Chris Do, Founder of Blind and The Futur, has a goal to impact the lives of 1 Billion people. He wants to teach creatives how to make money doing what they love. …


Background photo by Austin Distel on Unsplash

I’ve heard many people use the famous quote by Oscar Wilde which starts, “Imitation is the sincerest form of flattery…” Often, people use this quote to argue for copying the success of others. I’ve heard it used in the context of art, design, business and even with individual careers and lifestyles.

There are countless books, podcasts and YouTube channels on how (insert name of a successful person here) hit it big. We are obsessed with finding other people’s “secrets to success.” We convince ourselves that if we do exactly what they did, we will yield the same results.

Albert Einstein…


I recently had a conversation with my wife’s younger cousin. He is a junior in college and is interested in pursuing a career in UX design. He asked me what are some key things he should know about the field and what companies look for in interns and new college grads.

The conversation caused me to reflect on some of the things I’ve learned throughout my career. If you are looking to start a career in UX design, maybe you’ll find the following useful.

Ask why

Our jobs are largely problem-solving. To be effective, we have to make sure that we are…


When I was seven years old, I stood on the edge of the pool with my swim instructor in the water, beckoning me to jump in. I was frozen. Paralyzed. My toes curled tightly trying to grip the concrete beneath me. In the end, I couldn’t do it. I cried and ran off, looking for my mom to console me.

Fear is a necessary emotion. It was designed to help us survive dangerous or life-threatening situations. Somewhere along the path of human evolution, we started to apply fear to less critical decisions in our lives.

I can’t speak for you…


Steps to make your dream to live and work overseas a reality

My Story

In 2007 my wife and I talked about how cool it might be to live and work in Europe for a few years. We pondered which countries and cities might be a good places for U.S. expats. At the time we had two small children already so we figured our opportunity to do such a thing had passed. With that, we dismissed the conversation and went on about our lives.

Fast forward to 2014. We now had three children ages 6, 10 and 12 and two dogs. I wasn’t happy with my job so I started to look around for…

Keith Aric Hall

Just me. No labels

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