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As a rule, the most important questions are formulated before the beginning of the campaign. For example: what tariff is liked by consumers more than others?, what brands compare ours?, what drawbacks in the product do consumers identify?, how critical is each of these shortcomings?. The task of buy verified gmail accounts the second level of monitoring is to constantly refine the answers, taking into account the new data. In accordance with the received statistics, the main trends for the past period are highlighted, a map of potential hazards is drawn up, and a promotion strategy is adjusted. The task of this level of monitoring is understanding of the general information field around the brand, the main trends, patterns, potential opportunities and dangers.
In this case, the whole array of data obtained as a result of monitoring without being limited by a specific period is analyzed. Are there seasonal fluctuations in activity? Is online activity buy phone verified gmail accounts related to offline activities? What informational reasons are the user’s reactions? Trend platforms. On which sites are the largest number of references to the company? On which platforms are the most loyal users? Which sites can be described as hotbeds of information tension? The impact of publications. Do positive or negative references to the company and products affect business performance? Resonance. What is the overall coverage of the company’s independent explanations? How many times is each post republished on average? What percentage of users are involved in the discussion? Also, at this level, a dossier is created for each opinion leader.
On the one hand, among them are the most loyal, those who more often than others mention the company buy gmail accounts pva in a positive way. In the future, it is from their number that so-called brand advocates may appear- people who themselves spread information about you. In addition, such users are usually willing to participate in promotions, testing and other events of the company. On the other hand, there are aggressors-users who often publish negative information about the brand. Accordingly, they are involved in long-term campaigns to build loyalty.
Absolutely all indicators are analyzed in comparison with previous periods, this allows us to draw conclusions about how the situation in the company as a whole is changing. As in any other marketing activity, in the case of smm, one of the most important tasks is to evaluate the effectiveness campaign. To do this, it is necessary to answer several key questions: how well was the campaign conducted? To what extent did this campaign accomplish the tasks assigned to it how did the campaign affect business as a whole? At the same time, the answers must be of a specific quantitative nature, for which special metrics of efficiency are used. As a rule, for each specific campaign, a unique evaluation system is developed, adapted to the tasks that were supposed to be solved. There is an opinion that in the case of internet marketing, it is practically impossible to track the effectiveness of actions, but in reality it is not so.
The online environment provides more opportunities for analytic than traditional marketing tools, such as outdoor or tv advertising. And social networks due to feedback mechanisms allow analyzing the effectiveness even deeper. Here are the main sources of information for research: web analytic data attendance, user activity, target actions analysis of user actions in social networks i like, comments, added materials internal statistics of communities and blogs in social networks attendance, number of pages examined, portrait of the audience, etc. Monitoring data of social networks and blogs number of mentions, their tonality, resonance open statistics on statistics number of views on video aggregates, number of visits to topics on forums, etc. Classical sociological tools adapted for social networks surveys, work with focus groups, etc.
