Evolution of Mobile Internet with Mobile-First Index
The rolling out process of mobile-first index is in the way of completion. When the rolling out process completes, there will be an unavoidable change that we will see regarding indexing of websites in Google SERPs. Thus, you will have to make sure that your SEO process is quite ready to be effective after the update is completed. There are a few things that you need to take into consideration in order to deal with this mobile first index.
So, what’s the Mobile-First Index?
The indexing process of Google involves a bot that crawls through your website in a manner that of a real user. Until now, Google’s bot has been acting a like a desktop user. With mobile-first index, the bot is going to behave like a mobile internet user. Thus, Google would start using an entirely different criterion for indexing a website, i.e. the website’s response when it is viewed on a mobile screen.
Here, it would be worth mentioning that there can be substantial differences between desktop version and the mobile version of a website if things are not taken care of. For instance, the links that are shown on the desktop version might not be visible on the mobile. That way, the invisible links will not be visible to the bot too.
Another factor is the speed of your website. As a matter of fact, this is going to be one of the primary ranking signals the search engine uses to assign website a rank. A lowly loading website will surely have thin chances to appear in the top of SERPs.
Why mobile-first index is going to be used by Google?
The answer for this question is pretty simple. The number of mobile users has surpassed the desktop users. Furthermore, the mobile first index isn’t going to change most of the ranking signals that have been used by Google for indexing of the websites using ‘desktop-first’ index. Nevertheless, mobile-first index is here to basically add a few ranking signals that are essentially going to change preferences of Google in order to make mobile usability feature of a website the first thing to be taken into consideration. With that said, the standard chiropractic SEO processes need to reform for better targeting of mobile audience along with the desktop users.
What would tend to happen if you don’t have a responsive website?
Contrary to what most of the people may think after frequently reading about mobile-first index, the Google bot would still crawl through a website if it is not responsive for mobile usability. Hence, the website would still get indexed. Nevertheless, not having responsive design would affect your online rank terribly because your website would not be using the major ranking signal.