Social Channels and What Next?
It seems to be that over on Google Plus, where I am most active, there is a war raging about if G+ will cease to exist in its current form? I think it will change as we have see all social channels change but one thing I am sure about if you sell your services or products online then you need a website and an email list to survive.
The changes are just too often and too rapid to make it worthwhile doing anything else.
I can see the point of having your business on social channels as a promotional tool but what I would say is don’t get too hung up on having everything on there.
For us ‘marketers’ there are examples to follow everywhere. Just take a look at the top five people in your niche and find out what they are doing. In mine they are putting all their ‘quality’ content on their websites and then using social to point people back to it. This is by far the best way of doing it and then you keep control of everything you have.
Let’s be honest the changes that are made to your ‘system’ are made by you and not a third party.
Keep this in mind as you build your social marketing strategy and plan for the future. Don’t put all your eggs in one basket!
Social is here to stay you just have to decide how you use it in your business and why…the why is the most important question you can ask yourself and your staff
Take time to think about this and choose the channels that make most sense to you, don’t be put off by what friends or colleagues say about a particular channel, none of them are ‘the total solution’ believe me, choose carefully and you will be rewarded.
Only choose, at most, three after this you will see burn out of channels will not be updated and this is worse than not being on them. Again I know I have done the same.
Only post when it suits you and your audience, sounds strange doesn’t it, but trying to be everywhere all the time is exhausting and futile. Survey your audience on when it best suits them ask them questions, they’ll love you for it. Don’t think just because you are the ‘expert’ that you know everything…you don’t…none of us do! Asking questions will give you the answers you need to connect deeply with your tribe and to give them what they need from you.
I want you to take your time with this, don’t rush it and if you need any help at all please just ask.