atisfied?” “What can we do to enhanc… efforts on the requirements of your customers. And the competition? You ignore and channel it out. The focus is on three simple question: “What do customers want?” “How their needs can be satisfied?” “What can we do to enhance our customer service and value?”. Bezos says that focusing on the customer is your primary goal, and the rest will solve itself out. …
What if I told you that if you took five more years to write it, starve a little bit, be in pain that your competitors are already writing about it, but it would become a classic for the next 100 years? Different conversation. You see, that extra time dedicated to research, improvements, polishing the details, editing will make a big difference. In the long run, companies who did cut corners will slowly become obsolete, and people will forget about them.
This is called competition driven design. And sadly, even when the first versions of a product is done well, and there is a human-centred design behind it, very few companies leave it untouched without doing something as their competitors do.
People already pay for a lot of things these days. Now, you cannot be just adding something new to their fees and bills. They won’t pay you if it’s only a solution to a minor problem. Your product should be life-changing, and it should excite people! Think about the difference between “Nice” and “Wow!” And keep that in mind every time you build your next product.
For a startup, meeting a few metrics is not enough to achieve market traction. Your product should have a high or an extremely high degree of product/market fit. So, it’s important to understand whether you are just solving a problem or you are eliminating a huge burden from the users’ shoulders.