RSPCA Design Concepts
Introduction
The Royal Society for the Prevention of Cruelty to Animals also known as RSPCA is an Australian organization that does not depend on anyone which provides pet care and protection across the country. They believe that animal should be treated humanely. Where humans employ animals or interfere with their habitat, they should treat them with the respect due to their dignity as rational, intelligent, caring persons, as well as the respect due to the animal’s nature as a sentient creature capable of reacting to human care and attention. Animals should be treated with affection, regard, compassion, and tenderness.
Although 62 percent of Australian families own a pet, not everyone is equipped to provide their dogs with the health and care they require. In Australia, it is estimated that 40% of dogs and 30% of cats are overweight, necessitating a greater need for pet owners to educate themselves on proper food and exercise regimens. Furthermore, many owners struggle to locate appropriate veterinarian care and other services (such as grooming and dog walkers) for their pets in their local locations.
7 Steps Framework Canvas
The 7 Steps Framework Canvas, established by Artiom Dashinsky, aids in gaining a better understanding of the client. To be able to do my ideations, I should go through the 7 Steps, which will assist me in asking key questions and will provide me with new ideas for ideations.
Concept Design
In the client brief, three design concepts are required. The concepts are;
- Context Variation
- Aesthetic Variation
- Accessibility Variation
For each of the concepts, I needed to design all the frames for the Low Fidelity Wireframe and only four frames for the High Fidelity Wireframe.
Context Variation
The first design concept should be limited to new owners who want to adopt a rescue pet. The concept must incorporate this context into all aspects of the app design, ensuring that all content, features, and UI components are relevant for this specific audience, as well as any questions or needs they may have.
Ideation Sketches
Low Fidelity Wireframes
High Fidelity Wireframe
Adoption is the primary focus of these frames. The four frames depict where the user will land if they want to adopt a pet.
Aesthetic Variation
For aesthetic, the main focus is on the colours, illustrations and iconography. I was asked to used the Photon Design which is also known as Design System do the the frames.
Ideation Sketches
Low Fidelity Wireframes
High Fidelity Wireframes
I wanted to add bright colours to the pets in the illustration as it is said to use Photon design colours and illustrations.
Accessibility Variation
The third and final design concept must accommodate visually impaired users, particularly those with low vision. These users require more contrast in interface design and struggle to read small font sizes and iconography.
Ideation Sketches
Low Fidelity Wireframes
High Fidelity Wireframes
For this last variation, I added emphasis on the features so that people can adjust their preferences in terms of the appearance of the layouts. They will be able to adjust the fonts, the brightness, display zoom and the mode. These wireframes are made for elder people or people with disabilities. A lot of icons to make the app easy to understand and navigate through.
Conclusion
All the three variations have different target audiences and purposes. This is the end of the first part of the assignment which is to design three different app with different concepts. These ideations were made without proper researches therefore, this adds a unique touch to the ideas and they are unique and original.
What’s next?
The first part is done. Now heading on to the User Research Report where I should carry independent research on the client and the emerging trends. This will enable me to understand my client more in dept.
Thank you for your time.