Signs and symbols are everywhere — on roads, in stores, on public transportation, in the phone applications we use, and so on. …


Despite design’s inherent subjectivity (what counts as “good design” inevitably varies from person to person), it’s no secret that the use of certain tools and techniques impacts a design’s — and therefore an organization’s — overall effectiveness. Typically, we measure effectiveness by analyzing a website’s ability to meet user needs…


In the prototype-testing, feature-brainstorming, interface-designing world of a new UX designer, the process of information-organizing doesn’t sound extremely exciting at first.. Or sometimes even make sense at all.

But a better understanding of the history and context of IA should convince any UXer that IA is much more than wireframes…


Task analysis methodology is one tool that helps aid UX designers in their design process. Quite simply, task analysis is the process of laying out the steps of accomplishing a task from a user’s perspective.

Performing a task analysis is important because it helps a designer better understand:

  • The user’s…

An Overview of the Field of UX Design

A few nights ago I was cringing while listening to my mom on the phone attempting to explain what UX design was to her sisters, after I gave my parent’s their first run down on the industry. Of course, as any design expert would guess, the resulting poor explanation was…

Kelly Martin

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