Kelly SarabyninGeek CultureWhy Every SaaS Needs a Good Developer Experience — And How to Provide ItMost SaaS companies do not invest much in their developer experience. But with the increasing importance of product integrations, a strong…Sep 24, 2021Sep 24, 2021
Kelly SarabyninThe StartupWhat Are APIs and Integrations? An Explanation for the Non-TechnicalMany founders understand that product integrations can drive revenue, but they aren’t clear on the technology to make it happen.Aug 12, 2020Aug 12, 2020
Kelly SarabyninThe Startup6 Different Ways to Offer Integrations to Your SaaS ProductEach of the 6 ways a SaaS company can provide product integrations to their customers has different benefits and drawbacks.May 18, 2020May 18, 2020
Kelly SarabyninThe StartupWhy Now Is the Time for Brand Partnerships4 reasons startups should pivot to partnerships in tumultuous times.Mar 26, 2020Mar 26, 2020
Kelly SarabyninThe StartupWhy Your B2B Startup Needs to Build IntegrationsThere are over 11,000 SaaS companies with more companies cropping up every year. With tens of thousands of applications to choose from…Feb 9, 2020Feb 9, 2020