Many founders understand that product integrations can drive revenue, but they aren’t clear on the technology to make it happen. — In the SaaS world, product integrations have become vital for success. The average fast-growing SaaS company has a median number of 15 product integrations. But what exactly is an API and what exactly is a product integration? Many founders, partnerships, and sales leaders understand product integrations can drive revenue, but…

Once a SaaS company establishes the core functionality of its product and has some market traction, it will usually start to think about providing their customers with product integrations. There are many business benefits to offering integrations to your product, from generating leads, reducing customer churn, and increasing upsells and…

4 reasons startups should pivot to partnerships in tumultuous times. — In the face of the COVID-19 pandemic, companies everywhere are struggling with how to be respectful, and still keep talking to their audience. Many companies stepped up to provide free products or services to those affected. CVS is waiving delivery fees for prescriptions; Facebook is distributing $100 million to small…

There are over 11,000 SaaS companies with more companies cropping up every year. With tens of thousands of applications to choose from, even the smallest companies are using an average of 40 applications. Larger companies are using an average of 203 applications. These applications are used and purchased by all…