Why Your Email List is Your Best Business Asset

Kelly Hanson-Lawrie
2 min readApr 23, 2024

In the world of online business, building and nurturing an email list is often undervalued. Many entrepreneurs focus on social media, hoping for viral posts and a massive following.

However, relying solely on social media platforms can be risky, as algorithms change, and accounts can be suspended or deleted. All that work collecting followers and it can all be gone in a flash!

Your email list is a valuable asset that you own and control, making it the ideal foundation for your automated income streams.

Check out some reasons why you should start (or grow) your email list:

Reasons to Build Your List

Email marketing allows you to build a direct and personal connection with your audience. By offering valuable content, such as newsletters, guides, or exclusive offers, you can attract subscribers who are genuinely interested in what you have to offer.

Unlike social media, where your posts may get lost in a sea of content, emails land directly in your subscribers’ inboxes, giving you a higher chance of engagement!

Marketing Your Offers

Your email list serves as a targeted audience for your offers. Whether you’re promoting digital products, online courses, or affiliate products, your…

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Kelly Hanson-Lawrie
0 Followers

I write about lessons I've learned as a chronically ill entrepreneur.