Further Reading
There is also a lot of data and links that support the claims I’m making.
Reading fiction is good for you. Like really good for you.
148M Americans bought fiction in 2015. We are, in spite of what is reinforced in the media, a nation of readers.
Trade Fiction is not in a slump. It’s growing.
Self-publishing is experiencing bananas level growth. 5 of the top 10 best-selling books on Amazon last year were self-published.
The Trade Fiction market has a lot of zeroes in it.
There is no one dominant genre. And genres are more important than you think.
There is no one clear dominant publisher.
There is one clear dominant bookstore.
Millennials are driving the economy more than any other Generation. Even the Whitehouse notes their impact. Common theme? It’s about the lifestyle, quality over quantity, connectedness over consumption.
Cord-cutting is driving media production/consumption. UGC models are noticeably absent from cord-cutting discussions. Great content is driving innovation/competition in traditional media, not gimmicks/products.
Publishers are more willing to invest into digital formats than other formats.
Writers don’t feel the love from the book boom, self-promoters do.
Reading fiction per se makes you all kinds of better.
Commuting via public transportation is growing 2x faster than the population.
Curation is exploding. Here on Medium and on social networks.
