How to write a strong and impactful mission statement

Your Mission Statement should be at the heart and soul of absolutely everything that you do in business.

Now you may have heard of a Mission Statement and assumed that this is only really relevant to large organisations but that really isn’t the case.

All businesses should have a Mission Statement as it what underpins everything that the business does. Your products, your services, your branding, your marketing, everything!

Your Mission Statement is essentially a way for you and your team to keep focused on what they need to be doing, and more importantly why they are doing it.

It’s about getting super clear on the direction that you want to take the business in, and it should be something that is displayed visibly so that everyone can keep this at the forefront of their minds.

This direction will lead into absolutely everything, and will make sure that you’re targeting the right clients, in a way that resonates with them, and that supports your overall desires for your business.

HOW TO CREATE YOUR MISSION STATEMENT

First of all you need to get super clear on a few things:

1. WHY DO YOU WANT TO DO THIS?

What is the bigger picture? Why do you want to run your own business, offering the products and services…