Sep 7, 2018 · 1 min read
This is the company that, while dropping Michael Vick in 2007 after his animal abuse-related convictions, was back at his side (unofficially) the moment he got out of jail. When they re-signed Vick in 2011, they experienced their highest annual growth in revenue per share. Their current ad campaign has nothing to do with social justice — precedent shows that their customers don’t care. For Nike, greater exposure = greater sales, regardless of the story.