Is this what you were looking for? And how did Facebook know what I was looking for?

Feeling Connected on Social Media

Many people feel very connected to people on social media sites. We except friend requests for people that we barely know or we may not know them at all as seen frequently with Instagram. The more friends or followers that we have the better we feel about ourselves. It also helps us to connect with more people that we have common interest with. Most people want to feel connected to others and social media has proven to be a great way to do just that.

Homophily and It’s Benefits

Homophily is a theory that people tend to form deeper connections with other people that are similar to them. This can include characteristics just as beliefs, status, attitudes and beliefs. When it comes to social media we have a lot of ways that we can engage in homophily. When we see and like different products or pages that interest us then we start to receive more in our new feeds of the same. When we see other people that have profile pictures that involve something we are interested in we may choose to friend request these people. For example, if we someone with a profile picture of them on their motorcycle and we too are interested in motorcycles we may think about friending them. This can be very beneficial because it puts products and people in front of us that may be of more interest. We don’t have to go out and actively such these things out.

Algorithms and Homophily

Social media sites analyze data such as links that you click on or articles that you like to then introduce different products or news stories that you would be interested in. If you read an article about going camping and what you would need to take with you you will very likely stay seeing other articles and products that would relate to the same. Maybe you would start seeing ads for camping tents or camping RV’s. This is a way to advertise those products to people who would be most interested.


Homophily. (n.d.). The Free Dictionary online. Retrieved from