Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us — There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be understood. Marketing today thrives largely on people wanting and needing things. But we let assumptions try to accomplish understanding—getting to “know” consumers by gathering implicit data from all reaches of the internet…

This time last year I knew I would start a company at some point, but had no idea what that would look like. In an oddly natural progression of events, here we are. I went in with three simple requirements: Build things that are wildly useful Build things that do…

In response to the impending doom of post-election life there have been many calls to call Congress. For younger post-election activists, it’s a foreign concept partially because they’ve never contacted Congress and partially because what’s a telephone? …

In October 2014 I left advertising, and to be clear, I only lasted 2.75 years. When I got the offer to work at a digital ad agency in January 2012 I didn’t even realize that’s what it was — I was a young designer who wanted a job in New…

Bridging the gap between consumers and brands. Moving purchase up in a consumer journey. Creating a remedy for home screen bloat. These are just a few of the problems Messenger bots are trying to solve for. …